Drugstore beauty has come a long way from what it used to be. While 10 years ago, there was a big difference in the quality of drugstore makeup and high-end makeup, nowadays, that is not the case at all!
In fact, drugstore makeup is usually just as good as high-end makeup. More often than not, they have solid formulas, big shade ranges and of course, budget-friendly prices!
You can get a good-all-round foundation from a drugstore brand, and these foundations prove that!
We’ve put together the best drugstore foundations in 2023. Affordable, natural-looking, and made from good-for-you ingredients are a few of the features that these foundations can brag about!
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The Best Drugstore Foundation of 2023
Maybelline is a household name when it comes to drugstore makeup. They’ve been around for over a century and sell their products in 120 countries!
Safety is all the way up there for Maybelline, they’re a brand you can trust.
The Maybelline Fit Me Matte + Poreless Liquid Foundation is a bestseller worldwide and it’s easy to see why. Available in 40 shades, there’s a foundation for every skin colour and tone.
The Maybelline Fit Me Matte also comes in dewy and smooth which is better for dry skin.
It has medium coverage that features micro-powders that controls shine and minimizes pores. Extremely lightweight and comfortable to wear, this is a must-have foundation for matte lovers!
The foundation gives you 12 hours of matte and poreless wear.
One thing to be aware of is that because it’s sold in so many countries, the foundation is not identical in all countries. In the UK, the packaging is different and the foundation doesn’t contain clay, whereas, in the US it does.
The Fit Me Matte + Poreless Liquid Foundation is non-comedogenic, dermatologist tested and allergy tested.
Is it for you?
Maybelline Fit Me Matte + Poreless Liquid Foundation is best for normal to oily skin. It has medium coverage.
This multi-functional foundation boasts an incredible amount of claims for an affordable drugstore product! There’s so much to love about it, it’s hard to know where to begin!
With medium coverage and a natural, lightweight finish, the foundation is easy to build up while maintaining a natural finish. The texture is lovely and creamy and it applies smoothly and easily.
Aside from the ‘regular’ foundation claims, this foundation is also infused with skincare ingredients, ensuring your skin stays moisturized throughout the day. Out with the bad, in with the good!
It’s also infused with antioxidants, anti-pollution and anti-blue light ingredients. These protect the skin against environmental damages that are all too common nowadays.
Revlon PhotoReady Candid Natural Finish Foundation is free from oils, parabens, phthalates, synthetic dyes and fragrances.
Available in 31 shades of cool, warm and neutral finishes, there is something for everyone.
The only negative I have to say about this foundation is that the deep shade range is somewhat lacking. They could definitely do with some darker shades.
That being said, overall it’s an extremely impressive foundation, never mind a drugstore one!
It has awesome skin-like coverage, it doesn’t sink into lines and wrinkles and it doesn’t get oily or shiny over time.
Is it for you?
Revlon PhotoReady Candid Natural Finish Foundation has medium buildable coverage and is for all skin types and all ages.
Get a long-wearing foundation that is extremely lightweight and comfortable at the same time. For many foundations, long-wearing and lightweight is a contradiction! That’s not the case for the L’Oréal Infallible Fresh Wear 24HR Foundation!
It’s hard to believe that the thin liquid of this foundation has staying powers for 24 hours, and while I can’t vouch for 24 hours, it does last the whole day!
This foundation gives clear, smooth, natural-looking skin the whole day long. With medium coverage and a skin-like finish, it really is the real deal!
If that’s not impressive enough, it also resists transfer and sweat and remains breathable all day.
L’Oréal Infallible Fresh Wear 24HR Foundation comes in 40 shades of all undertones. It also has SPF 25 which is always a nice added bonus to a foundation!
The foundation is non-comedogenic, it won’t clog pores so it’s safe for those with acne-prone skin.
This foundation is everything, plus some more when it comes to a solid foundation! It’s natural looking, it applies like a dream, it lasts all day, it has SPF and it’s extremely comfortable!
Is it for you?
Every skin type and age can benefit from the L’Oréal Infallible Fresh Wear 24HR Foundation.
With a luxury look and a budget-friendly price, the e.l.f. Flawless Finish Foundation has a perfect balance!
But, it’s not only the external factors that will impress you here. Available in 40 shades, this flawless foundation gives you exactly that.
It applies smoothly and easily, blends beautifully and lasts the whole day without becoming cakey. It has a semi-matte finish, making it ideal for all skin types.
Like all ‘modern-day’ foundations and all elf products, it’s not complete without a skincare ingredient to give your skin maximum benefit! In this case, it’s glycerin, which is lovely for hydrating the skin.
It has medium to full coverage which is hard to believe when wearing it because it’s so comfortable and lightweight. It improves uneven skin tone and texture, giving the skin a flawless finish.
With a shade match guarantee, buying online couldn’t be easier. If you’re not happy with the shade you chose, simply return it within 30 days for a full refund. Does customer service get any better than that?!
The Flawless Finish Foundation is vegan and cruelty-free.
Is it for you?
e.l.f. Cosmetics Flawless Finish Foundation has medium to full coverage and is for all skin types and ages.
Liquid foundations aren’t for everyone. If you prefer a powder foundation, the Pur 4-in-1 Pressed Mineral Powder Foundation is a great choice!
Eventhough it’s on the pricier side, Pur is a drugstore brand. And once you see how much this foundation does, the price will probably be justified!
Called a 4-in-1 foundation because it has 4 benefits in 1 product. If you love multitasking products, you will love this foundation. Not only is it a foundation, but it’s also a concealer, setting powder and SPF.
Really the foundation should be called a 5-in-1 product, because, it also works as skin care. It reduces the appearance of lines, pores, dark circles, hyperpigmentation and uneven skin tones.
But that’s not all! Made from vitamin E and shea butter, it works to keep the skin soft and hydrated. But, the most exciting ingredient here is retinol which helps promote cell turnover to give you younger-looking, smoother skin!
Retinol is a great ingredient to help the skin stay youthful. While it’s not so uncommon to come across in skin care, in makeup it’s rather uncommon, but a lovely addition! Read my full post on retinol here.
The foundation is clinically proven to help your skin, even after your makeup comes off!
Available in 26 shades, this mineral foundation has a medium, yet buildable coverage. It’s lightweight and comfortable to wear and applies easily and is mess-free!
Pur 4-in-1 Pressed Mineral Powder Foundation is hypoallergenic, has clean Ingredients, and is vegan and cruelty-free.
Is it for you?
The foundation has medium coverage and is suitable for all skin types, in particular oily-prone skin. It’s also especially good for aging skin due to its anti-aging skincare ingredients.
Clinique is as drugstore as it gets, that being said, this foundation is on the pricier side. Don’t let that deter you- this dermatologist-developed foundation is a bestseller for a reason!
If you suffer from uneven skin tone and dark spots, this foundation will become your holy grail! Give it 12 weeks and these dark spots will reduce and become less visible. It slowly improves your skin over time.
Available in 56 shades, this foundation has a shade for every colour and undertone!
The foundation applies smoothly and easily, it’s as lightweight as a serum, but has the coverage of a foundation and gives the skin a lovely luminous finish.
Its stay-true pigment ensures the color never oxidises. Other impressive claims are that it lasts for 24 hours, it’s sweat and humidity-resistant and has SPF 15.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation is dermatologist and ophthalmologist-tested, non-acnegenic and allergy tested.
Is it for you?
With a natural, medium coverage this foundation is ideal for dry, normal and combination skin. It’s perfect for those who want a more even skin tone.
This 3-in-1 foundation tackles aging instantly. It reduces wrinkles, improves skin tone, and hydrates and firms the skin.
If you’re one of those people who don’t think drugstore brands can do all this, this foundation will change your mind!
With ingredients like vitamin C and hyaluronic acid, it tackles signs of aging and gives the skin, and skincare benefits.
The foundation has medium coverage and incredible staying powers, it literally doesn’t budge once applied. It goes on easily and smoothly, is non-greasy and blends beautifully for a flawless finish.
Not only is it easy to use and apply, but it also covers lines and wrinkles without settling into them. You’ve gotta love a product that does that because no matter how old you are, we all have the odd wrinkle or line!
The only negative about this foundation is that the shade range doesn’t look suitable for darker skin colours. All of the shades are light and medium shades. It would be nice if it was a little more inclusive.
Is it for you?
Covergirl Simply Ageless 3-In-1 Liquid Foundation is ideal for anyone with aging skin who wants a lasting foundation.
Get photo ready with the Wet n Wild Photo Focus Foundation. This foundation underwent major testing to ensure that it’s picture-perfect in every lighting possible!
Aside from being the perfect foundation to get that perfect selfie, it’s also ideal for all-natural lights, giving the skin a ‘filter-effect’.
You could easily mistake this foundation for a high-end one. It has a lovely silky and creamy texture that blends into the skin seamlessly. With a moisturizing formula, it blurs imperfections and minimizes pores and imperfections.
Available in 20 shades with a gorgeous dewy finish, this foundation seriously delivers!
Although this foundation is practically perfect in every way, the applicator is on the weird side. While originality is great and all, a spatula can be hard to apply with and a little messy.
But we think the good outweighs the bad;)
Wet n Wild Photo Focus Foundation is cruelty-free, gluten-free, talc-free, and vegan.
Is it for you?
Ideal for normal to dry skin types, the foundation gives medium coverage which is easily buildable to full coverage.
Get beautiful radiant glowing skin with the Nyx Cosmetics Born To Glow Medium Coverage Naturally Radiant Foundation.
It comes in 45 flattering shades of all undertones. When they say flattering, it truly is flattering in every light and time of day. Easy to apply, it simply glides onto the skin and blends in smoothly and easily.
Be careful when applying because the texture is thin and a little runny, but the results are worth the extra effort. It gives a skin-like natural finish which is lightweight and comfortable to wear.
Nyx Cosmetics Born To Glow Medium Coverage Naturally Radiant Foundation has a vegan formula and is cruelty-free.
This is one of those makeup products that prove drugstore makeup is not only affordable but also does the job perfectly!
Is it for you?
The foundation has medium and buildable coverage. It’s for all skin types, from dry to oily, and it works for all! It’s best for those who love a dewy glow.
Sometimes all you need is a few extra tips to keep your foundation intact and flawless. I’ve put together here a few of my holy grail foundation tips, that I can’t live without!
- Skincare first: Makeup can never look good on skin that’s not looked after! It sounds harsh, but it’s the truth. Have a solid skincare routine for a solid-looking foundation. By skincare routine, it’s very simple. Cleanse every evening and moisturize twice a day, morning and night!
- Use a primer: If you’re struggling to get your foundation to last the day, very often all you need is to prime your skin before you apply foundation. A primer gives the skin a barrier between the skin and foundation, giving your foundation something to stick to.
- Use a beauty blender: If your foundation is looking cakey, opt for applying it with a damp beauty blender. It gives the most natural-looking makeup.
- Use a setting powder: Seal your foundation with a setting powder. Setting powders help makeup stay on longer and better. Find your favourite setting powder here.
- Use a setting spray: If the first 4 tips haven’t helped enough, using a setting spray as well can make all the difference. Setting sprays lock your makeup into place. Use it when you’ve finished applying all your makeup.
As you can see, drugstore foundations do not disappoint! These are only a few of the foundations that you can save money on and still get beautiful coverage.
Check out the best drugstore concealers for a full drugstore base!
From light to full coverage, dry to oily skin and young to aging skin, there’s a foundation for every person and every skin type!
As with any makeup and skincare product, before applying, always do a patch test first to makeup sure your skin doesn’t react to it.
I hope you’ve found a drugstore foundation that you love! But, don’t be put off if it takes a little longer. It can sometimes take a little trial and error because no skin type is exactly the same.
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