Urban Decay Eyeshadow Primer Potion Review

Urban Decay Eyeshadow Primer Potion Review

posted in: Makeup | 3

Does your eyeshadow crease or smudge? Read this Urban Decay Eyeshadow Primer Potion Review to find out why this primer is a must have for your makeup routine!


This eyeshadow primer is described as the “number-one primer for indestructible, all-day eyeshadow” and that’s not without reason. I have oily eyelids and before I discovered this primer my eye makeup NEVER stayed on for more than an hour without creasing. I was always very complexed going to parties and events when I knew that my eye makeup looked the way it did. Buying this primer saved me:)

Urban Decay Eyeshadow Primer Potion Review


What is the Urban Decay Eyeshadow Primer Potion

Like any other primer you apply this before applying your makeup. Apply a very small amount to your eyelids for crease-free eyeshadow. There is a small wand with which you place the cream on your eyelids. You can blend it in with either your hands or a brush. Urban Decay claim it lasts for 24 hours. However, from my experience it lasts for more like 15 hours max. It could be for people with less oily lids it does last for 24 hours. One small point to be aware of when you apply the primer is that be careful to only apply to your eyelids as its very hard to remove!

I just have to mention the packaging- I love it:) The different colours are all so pretty!



It comes in 6 colours including 3 new ones.

Caffeine– a warm brown matte which is good for darker skin tones or if your’e using brown eyeshadow.

Freebase- opaque white matte- if you want to use bold electric colours this will work great.

Sin– pink-champagne shimmer- this is probably the most popular colour which has just made a comeback, it makes every eyeshadow look amazing no matter how dull the colour of the eyeshadow.

Original- this is the most versatile as it dries invisibly- can be used on all skin tones for any look.

Minor Sin- champagne shimmer- a sheerer version of Sin. However, a lot of people complain of a burning sensation when wearing it and that the consistency isn’t as good.

Eden- nude matte finish which blends in beautifully with your skin and covers up and uneven tones.


e.l.f. cosmetics


What makes it so amazing?

Well pretty much everything:) What I love the most is that I no longer have to deal with creasy eyeshadow after years of having this problem. I tried many different primers from top brands but they never worked. I was pretty skeptical when someone mention this Urban Decay one to me- I thought there simply wasn’t a solution but lo and behold, it works like a charm! Even on a hot, summer day my shadow doesn’t budge:)) It also keeps the eyeliner in place which is great because most eyeliners do smudge a bit.

Another great point about this eyeshadow primer is that it blends really nicely however, make sure you do it quickly because it dries pretty fast. It’s also non irritating and very lightweight. Every shade is paraben-free.

It also comes with a travel size Primer which is really useful when travelling and you don’t want to take all your bulky makeup with.


To end this Urban Decay Eyeshadow Primer Potion Review I have to say this was one of my best makeup investments ever! Really what’s the point of having nice, pretty makeup if its messy and creased within an hour. The only shame is that I didn’t discover it a few years earlier.

It’s an amazing product which does exactly as it says it does! It comes highly recommended:)) If you don’t have one go out and buy one;) They’re very reasonably priced at £24.99 and you can buy it here.

Have you used this primer? I would love to hear form you in the comments below about what you think of the primer and which one is your favourite.

Have a lovely day,

Hollie xx


Related Posts

top 5 best mascaras
Top 5 Best Mascaras of my choice!
ColourPop Lipstick Reviews
How to get rid of dark circles around your eyes-Designed by Freepik -cucumbers
How to get rid of dark circles around your eyes
Caroline Hirons Double Cleanse Review
Caroline Hirons Double Cleanse Review










Follow me on: InstagramFacebookGoogle+Pinterest






3 Responses

  1. Soby

    My eyeshadows ALWAYS crease and smudge, especially after a couple of hours, because my skin is very oily. So I’m totally giving this primer a try!

    I’m just not sure about the shade that will suit me best, it would be awesome if you can add the actual pictures of all 6 colors available.

    • Hollie

      If you’re not sure which shade will suit you, you can get the original which dries invisibly!

      Good idea- I will make a point of adding those images:)

  2. Paul

    Dear Hollie,

    This a very thorough and detailed product review. Thank you for taking the time to do this. 

    I got great insights from this post and I am planning to buy it for my wife as a Christmas gift. The cost and quality is awesome. I do have came across many reviews and ads about Urban Decay Eyeshadow Primer Potion and my wife wanted me to have a look into this product since its on my list to research and buy beauty products for my wife Lol.

    Very helpful review article!

    Much Success!


Leave a Reply

Your email address will not be published. Required fields are marked *