Urban Decay Eyeshadow Primer Potion Review

Urban Decay Eyeshadow Primer Potion Review

Not everyone needs to use an eyeshadow primer for their eyeshadows to stay intact. But, for people like me, with oily eyelids, using an eyeshadow primer is an absolute must! I’ve been through my fair share of eyeshadow primers trying to find the best one and the Urban Decay Eyeshadow Primer Potion is one of the best!

Urban Decay Eyeshadow Primer Potion

This eyeshadow primer is described as the “number-one primer for indestructible, all-day eyeshadow” and that’s not without reason. Before I discovered this eye primer my eye makeup never stayed on for more than an hour without creasing. It was so bad that it made me complexed to go out to parties and events when I knew that my eye makeup looked the way it did. Buying this primer saved me and my makeup;)

Urban Decay Eyeshadow Primer Potion Review

The Urban Decay Eyeshadow Primer Potion comes in 6 different shades:

Caffeine– a warm brown matte which is good for darker skin tones or if you’re using brown eyeshadow.

Freebase- opaque white matte- if you want to use bold electric colours this will work great.

Sin– pink-champagne shimmer- this is probably the most popular colour which has just made a comeback, it makes every eyeshadow look amazing no matter how dull the colour of the eyeshadow.

Original- this is the most versatile as it dries invisibly- can be used on all skin tones for any look.

Minor Sin- champagne shimmer- a sheerer version of Sin. However, a lot of people complain of a burning sensation when wearing it and that the consistency isn’t as good.

Eden- nude matte finish which blends in beautifully with your skin and covers up uneven tones.

I’ve only tried the Original Primer Potion, for the simple reason that it goes with any makeup look because it dries invisible. If I had space to store makeup I probably would invest in another shade, but for now, it’s not an option;( The formulas are the same for all of the primers so they all do the same thing. The colour is just an added bonus!

Using an eyeshadow primer is super easy. All you need to do is apply a very small amount to your eyelids before you apply your eyeshadow. There is a small wand with which you place the cream on your eyelids. Blend it with either your finger or a brush. I recommend waiting about 10 seconds for the primer to dry a bit before applying your eyeshadow.

One small tip, when you apply the primer is that be careful to only apply to your eyelids, once it’s dry it’s hard to remove!

Urban Decay claims that the primer lasts for 24 hours. However, from my experience, it lasts for more like 15 hours max. It could be for people with less oily lids it does last for 24 hours. Nevertheless, 15 hours is still pretty darn impressive! Aside from the primer helping your eyeshadow stay on for longer, it also helps intensify and brighten the colour of your eyeshadow!

The packaging is super cute, it has a jewel-shaped lid with an ombre tube.

Why you need the Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

What I love the most is that I no longer have to deal with creasy eyeshadow after years of having this problem. I tried many different primers from top brands but they never worked. I was pretty sceptical when someone mentions this Urban Decay one to me- I thought there simply wasn’t a solution but lo and behold, it works like a charm! Even on a hot, summer day, my shadow doesn’t budge:) It also keeps my eyeliner in place which is great because most eyeliners do smudge a bit.

Another great point about this eyeshadow primer is that it blends really nicely. It’s also non-irritating and very lightweight. All of the shades are paraben-free.

Check out my reviews on some of Urban Decays most loved eyeshadow palettes: Naked Heat, Stoned Vibes, Naked Reloaded, Naked 2

There is also the option of buying a travel size primer which is really useful when travelling and you don’t want to take all your bulky makeup with you.

The Urban Decay Eyeshadow Primer Potion was one of my best makeup investments! There’s no point in having nice pretty makeup if it’s messy and creased within an hour. The only shame is that I didn’t discover it a few years ago!

To help your makeup stay on even longer and better, I recommend using a setting powder and a setting spray. These extra steps are not superfluous, they will change your experience with makeup and they only take an extra minute!

I love the Urban Decay Eyeshadow Primer Potion, however, if you feel like you need an even stronger product, check out the MAC Prep + Prime– it’s like glue for your eye! Even for my oily eyelids, I sometimes find it a bit strong.

Have you used the Eyeshadow Primer Potion? I would love to hear from you in the comments below, let me know your thoughts and any questions that you have!

Urban Decay Eyeshadow Primer Potion can be bought from Urban Decay

Hollie xx

Anastasia Beverly Hills Benefit Cosmetics Bobbi Brown Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Dyson ELEMIS Elf Cosmetics Estée Lauder Fenty Beauty First Aid Beauty Fresh Hourglass Huda Beauty Jane Iredale L'Oreal lancome La Roche-Posay Laura Mercier LORAC MAC Makeup Revolution Mario Badescu Maybelline Molton Brown Morphe Nars Natasha Denona Neutrogena NYX Origins Peter Thomas Roth Revlon Sigma Beauty Smashbox Stila Tarte Cosmetics The Ordinary Too Faced Urban Decay YSL


  1. My eyeshadows ALWAYS crease and smudge, especially after a couple of hours, because my skin is very oily. So I’m totally giving this primer a try!

    I’m just not sure about the shade that will suit me best, it would be awesome if you can add the actual pictures of all 6 colors available.

    1. If you’re not sure which shade will suit you, you can get the original which dries invisibly!

      Good idea- I will make a point of adding those images:)

  2. Dear Hollie,

    This a very thorough and detailed product review. Thank you for taking the time to do this. 

    I got great insights from this post and I am planning to buy it for my wife as a Christmas gift. The cost and quality is awesome. I do have came across many reviews and ads about Urban Decay Eyeshadow Primer Potion and my wife wanted me to have a look into this product since its on my list to research and buy beauty products for my wife Lol.

    Very helpful review article!

    Much Success!


Leave a Reply

Your email address will not be published. Required fields are marked *