What is a Water Mask? Simply Pure Leave On Water Mask

I’m always on the lookout to try new masks. For me, the perfect evening is to indulge in a spa night which obviously includes a mask. The Simply Pure Leave on Water Mask caught my eye because I’ve never tried a water mask before. It definitely piqued my curiosity.

A water mask sounds perfect for me and my skin. The mask’s job is to help the skin retain its water and moisture and thereby, prevent the skin from drying out.

It cools and hydrates the skin and it is ideal for dry and sensitive skin. However, it can also be used on any skin type, it isn’t oily and everyone can benefit from it.

Disclaimer: This article contains affiliate links. If you purchase using these links, you don’t pay more, I simply earn a small commission!

What is a Water Mask?


A water mask has a gel-like consistency which helps your skin moisturise and hydrate. The recommended way to use a water mask is to apply a generous amount to your skin before you go to bed. Let the mask sit on your face for a good 5-10 minutes and then rub in the excess.

Water masks are ideal for sensitive and dry skin and the Simply Pure Water Mask is even more ideal because it is fragrance-free and hypoallergenic.

If you have sensitive skin, it is imperative to use fragrance-free products because fragrance can cause reactions. Skincare products don’t need fragrance if you want to smell nice wear perfume!

water mask by simply pure

Many products claim to be fragrance-free but are not actually 100% fragrance-free. The simple way to know the truth is to smell the product!

I can vouch that the Simply Pure Leave On Water Mask is definitely fragrance-free. It doesn’t smell bad but not good either. However, it’s not a strong smell and it doesn’t bother me.

The water mask is packed with good-for-you ingredients. It is based on glycerine which helps to keep water in the skin and helps to get rid of dead skin.

The mask also has Hyaluronic Acid, Pro-Vitamin B5, Soothex and Allatonin, to name a few. All these ingredients help your skin feel nourished and hydrated.

My Experience with the Simply Pure Leave On Water Mask

The water mask has a lovely watery texture that is rather runny. Keeping the tub upright is a must or the liquid will spill.

The first time I used the Water Mask, I followed the instructions given. I applied it generously and evenly to my face and let it sit for 10 minutes before rubbing the rest in. It felt really hydrating and soothing on my skin and I really enjoyed it.

However, I found that I missed using my moisturiser. While the mask is great and does a really good job, it is not a moisturiser nor is it supposed to be one.

I decided to move things around a little and to use the water mask after my shower and instead of using it as a mask, I use it as a cream. Once it has absorbed into my skin I use my moisturiser as normal.

I have found that using the water mask in this way gives me the best of both worlds. I get all the benefits of the water mask and the regular benefits of using the moisturiser after.

My Thoughts

If you want a soothing, cooling non-oily solution to dry skin then the Simply Pure Leave On Water Mask is what you need. It hydrates and nourishes the skin without leaving any residue.

Whilst it doesn’t quite do the job of a moisturizer, it still does a fab job at restoring water to the skin and deeply hydrating it. For the ridiculously cheap price, it is worth every penny.

UPDATE Sept 19: Simply Pure Leave On Water Mask has been discontinued. When I chased Superdrug for the reason why I received no proper answer. The good news is that you can still buy the other Simply Pure products from the same collection and there are many other amazing water masks on the market like the Laneige Water Sleeping Mask. I can’t recommend it enough!

Hollie xx


About Hollie

Hi, I’m Hollie, and I’m passionate about everything beauty. Over the last decade and a half, I’ve tested thousands of products to bring you the best of the best! I also love bringing you fun and creative beauty looks. Learn more.

Beauty profile – 35, dry, aging skin, focused on aging well with a healthy glow and natural makeup look ✨

Anastasia Beverly Hills bareMinerals Benefit Cosmetics Bobbi Brown CeraVe Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Dyson e.l.f. Cosmetics ELEMIS Estée Lauder Eucerin Fenty Beauty Fresh Giorgio Armani Hourglass IT Cosmetics L'Oreal Lancome Laura Mercier LORAC MAC Makeup Revolution Maybelline Molton Brown Morphe Nars Natasha Denona Neutrogena NYX Origins Peter Thomas Roth PÜR Cosmetics Revlon Sigma Beauty Smashbox Stila The Ordinary Too Faced Urban Decay YSL


  1. I have a very dry facial skin which is constantly cracking and my girlfriend suggested that I buy a water mask. To tell you the truth, when I heard water mask I first thought that it was a mask like the one divers use LOL.

    Anyway, do you believe that a water mask would really benefit me or will I just waste my time and money? 

    1. A water mask will definitely help. It adds hydration to the skin which stops it from drying out. I also recommend using a moisturiser that targets dry skin. Good luck:)

  2. What a neat concept for a mask! I have tried so many different masks out there after belonging to a few different monthly subscription boxes. I enjoy the ones that are moisturizing and won’t feel oily on the skin. I have tried the Laneige water mask and it’s definitely a great product (like about everything of theirs I’ve tried)! Masks are such a nice treat for the skin!

    1. Then you’ll love the Simply Pure Leave On Water Mask! 

      Thanks for stopping by:)

  3. The simply pure leave on water mask is so great. I like the company because they have ethical practices. My skin was getting dry and very sensitive and so I tried adding this into my skincare routine while removing some other things.
    It was very soothing and cooling to my skin. I know that they said to rub in the rest of it after about 10 minutes but most of it had been absorbed by then.
    I have not had any adverse effects from this product. My skin feels great and I wake up with a great complexion. Thank you for reviewing this product I enjoyed your writing.

  4. Thanks for the insight. Question – do you think these work well for other skin zones? For example, I have dry elbows and though it’s meant for the face, surely the moisturising can have a similar benefit? In my instance, my face is one of the only moisturised places on my body. Maybe I need a body mask hahaha! 

    1. I’ve never tried it but it’s worth a shot! Let me know how it goes:)

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