Smashbox Always On Cream Eyeshadow review

Smashbox Always On Cream Eyeshadow in 15 Gorgeous Shades

One of the big debates in the beauty world is whether to use cream or powder eyeshadows! And truthfully, they both have their advantages and disadvantages.

Cream eyeshadows are ideal for mature and dry skin, but they are also much longer-wearing, easier to blend with and ideal to use as a base.

I’m not going to go into all the ins and outs of the differences between cream and powder eyeshadows. That’s because we have something much more important to talk about.

Yep, the Smashbox’s new Always On Cream Eyeshadows!

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Smashbox Always On Cream Eyeshadow

There aren’t loads of cream eyeshadows on the market, which makes this release all the more exciting! Smashbox Always On Cream Eyeshadows come in 15 gorgeous shades and equally gorgeous packaging to match.

Smashbox Cream Eyeshadow
Image: Smashbox

The packaging is pretty unique for eyeshadows, at first glance I thought they were concealers. Once you see all of the colours, you quickly realise the cute tubes are more than just concealers!

The packaging is a black classy tube with silver writing and a stripe of the colour of the eyeshadow. Simple, yet classy- typical Smashbox packaging! (Not a negative thing!)

The eyeshadows are vegan and cruelty-free and the best part is that they have an inbuilt primer. I love that!

If you’ve been following my blog for a while you’ll know how I never apply any eye makeup without an eyeshadow primer because my eyelids get very oily.

My favourite primers are the Urban Decay Primer Potion and the MAC Prep + Prime, without them I would be lost- or at least my makeup would be! So, it’s super exciting that the Always On Eyeshadows come with an inbuilt primer that will help your makeup last for 24 hours!

I guess that’s where the name Always On came from, it’s the eyeshadow that always stays on! Ha, I like a good pun!

Check out my other Smashbox reviews here.

Another unique feature of these cream eyeshadows is that they have a matte finish. Usually, cream eyeshadows are not matte, they usually have some shimmer or shine, so this is exciting!

These eyeshadows make a great base but can also be used for the whole eye looks. With a huge range of 15 shades (which is a lot for a cream eyeshadow), your options are endless!

The colour range is beautiful and includes all the shades you need to create multiple eyeshadow looks. Most of the shades are beautiful neutrals, but there are 6 bold colours to add some wow factor to your makeup!

Smashbox cream swatches
Image: Smashbox

The colourful shades are deep teal, muted blue, golden green, deep yellow, purple and burnt orange. The rest of the shades are mainly neutrals, and as a self-confessed neutral lover that makes me super excited!

One thing they recommend doing is making your own concoction of colours by mixing the shades together. I love this idea, it’s so much fun and it brings me back to my art days when I used to sit for hours finishing pieces for my exams!

If you have any friends who love mixing paint, you know what makeup you need to buy them!

Apply the eyeshadows with your fingers, and blend them out. I love using my fingers for makeup, it makes me feel more in control, I guess I’m kinda a control freak, but with my makeup, I think I’m allowed to be:)

It definitely saves me from needing to clean my brushes. A chore I struggle to get to, so to be told I should use my fingers for blending suits me well;)

Smashbox's NEW Always On Cream Eyeshadow
Image: Smashbox

Each eyeshadow tube is sold separately and each one retails for $22. Although that’s not too pricey for one, however, if you want the whole collection it will add up to quite a bit.

It’s a bit annoying that all the shades need to be bought separately, somehow it always seems pricier that way. Then again, most cream eyeshadows are sold that way. I guess creams last better in their own packaging!

For more affordable eyeshadows check out my review on the best eyeshadow palette dupes.

One thing you know with Smashbox is that you are getting good-quality makeup. Their products are worth their price, and you can see the thought and effort that went into making them.

The formula is extremely lightweight and smooth, yet at the same time stays intact the whole day with its extremely useful inbuilt primer! In short, these eyeshadows are impressive! That’s not to mention the lovely matte finish!

What do you think of cream eyeshadows? Is it love at first sight, or do you need time to get used to the idea? Let me know in the comment section below what any thoughts and questions you have!

Smashbox Always On Cream Eyeshadow can be bought from Ulta

Hollie xx

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About Hollie

Hi, I’m Hollie, and I’m passionate about everything beauty. Over the last decade and a half, I’ve tested thousands of products to bring you the best of the best! I also love bringing you fun and creative beauty looks. Learn more.

Beauty profile – 35, dry, aging skin, focused on aging well with a healthy glow and natural makeup look ✨



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