20 Of The Cutest Makeup Packaging That Will Set Your Hearts Racing

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Some products are made to market themselves, especially when it comes to packaging. Check out these awesome makeup products that sell themselves with their cute and original packaging!

Collectables, novelty items, whatever they are, they spark butterflies inside. Perfect for creatives or for those who love an original makeup collection to show off.

20 of the Cutest Makeup Packaging

We’ve gathered 25 creative or just darn right attractive makeup products to satisfy your creative cravings. From palettes to makeup tools, and even a little skincare.

Disclaimer: As an Amazon Associate I earn from qualifying purchases on Amazon and other affiliate programs. This means on some purchases, I make a commission. It doesn’t mean you spend more, it simply allows me to keep this blog going!

1. Tarte Be A Mermaid & Make Waves Eyeshadow Palette

There’s plenty of mermaid and ocean themed makeup around, but Tarte has made by far one of the best whatzits for us land-dwellers worthy enough to feel we are part of Ariel’s world.

2. Lunar Beauty Moon Prism Highlighters

Lunar Beauty Moon Prism Highlighters

Holographic packaging is I think one of this decade’s features. And with brands like Lunar Beauty taking to heart the kaleidoscopic colour theme, it’s no surprise that a product like their Moon Prism highlighter can feel like a neat unidentified foreign object, sitting right on your boudoir.

3. Rouge Louboutin Lipsticks

Rouge Louboutin Lipsticks

If “Louboutin” isn’t enough to spell luxury, I bet their Rouge Lipsticks made sure to put a period on it. All the lipsticks in their Rouge collection— Velvet Matte, Loubilaque Lip Lacquer, Sheer Voile, and Silky Satin— is everything unique and opulent thanks to the packaging. They come in their own fancy boxes, can be worn like jewellery, and possibly used as a protective weapon! Now that is some design.

4. Sulwhasoo ShineClassic Powder Compact

Sulwhasoo ShineClassic Powder Compact

Sulwhasoo is a Korean brand who’s made some interesting hand-crafted vintage makeup packaging for their yearly collector’s line. The powder compact is so beautiful; it’s especially desirable for vintage lovers. The packaging is 100 per cent metal and 200 per cent pure symbol of artistry!

5. Etude House Ice Cream Nail Varnish

Etude House Ice Cream Nail Varnish

Would you like some ice cream? Oops, sorry this is nail polish! Etude Cosmetics is notoriously known for irresistibly cute packaging, Etude House is just one of many brands you can choose from if you want to really experience “cute”. Not to mention how easily their packaging can be upcycled into something else.

6. Etude House Bubble Tea Sleeping Pack

While I was browsing for products, I just had to include this ingenious design. The design is totally cute as well as the original way to use it. Scoop out your night cream from a cup and have fun with your night cream while you do!

7. Too Cool For School Art Class Lip Crayons

Too Cool For School Art Class Lip Crayons

The perfect solution to tricking your teacher into thinking you have crayons! Where were these when I was a kid?! These lip crayons are legit and great makeup for adults too. They will definitely add some fun to your makeup! Check out these colour changing lipsticks for some extra cool!

8. Les Merveilleuses De Laduree Face Color Rose Laduree Cheek Powder

Les Merveilleuses De Laduree Face Color Rose Laduree

This cream-powder blush has both packaging and product that are equally creative. A small vintage tin can, housing blushes that appear to look like real rose petals! This could pass for an ornament on your shelf.

9. Nocibé Rising Star Palette

Nocibé Rising Star Palette

Nocibé is a retailer in France similar to Sephora, and have released some of their own makeup. Their Rising Star palette is one of the most original eyeshadow palettes I’ve seen yet!

10. Storybook Cosmetics What’s in a Name Rose Brushes

Storybook Cosmetics WHAT'S IN A NAME ROSE BRUSHES™

These makeup brushes make me think of the wicked witch from Snow White. They have something regal, yet eerie to them. With their green colour with knobbles on and the red brushes, they fit the scene to a T! Check out these similar rose brushes sold by Amazon.

11. Storybook Cosmetics Quill & Ink Liner Kit

Storybook Cosmetics QUILL & INK™ LINER KIT

Another wonderful package and product design from Storybook Cosmetics is an eyeliner that works like a feather quill. Truly a merge of design and functionality and a blast from the past.

12. Besame Cosmetics Locket Cream Rouge

Besame Cosmetics Locket Cream Rouge

It seems wearing your lip product around your neck is a trend I’ve missed out on. But I may get to try it out with this beautiful locket. Compact and classy is what it is. Once the product is finished the pan can easily be replaced by a picture.

13. Besame Cosmetics 1959 Eyeshadow Palette

Besame Cosmetics 1959 Eyeshadow Palette

Besame has reincarnated Sleeping Beauty. It looks like a regular storybook and it even has a few pages, but the best part has to be the eyeshadow palette inside! They also have classic fairy-tale inspired lipsticks, and this eyeshadow palette is just a glimpse of their original packaging.

Update: This product is now out of stock. You can check out similar palettes here

14. Too Faced Love Light Prismatic Highlighter

Too Faced Love Light Prismatic Highlighter

These highlighters will make beautiful additions to your makeup collection. Just look at the metal-heart packaging. These highlighters are recyclable, reusable and give off some major classy girl vibes.

15. House of Lashes x Sephora Collection – Secret Garden Eyeshadow Palette

House of Lashes x Sephora Collection - Secret Garden Eyeshadow Palette

This palette was made way back in 2017 and it was a limited edition, I wish they would have made it a regular thing. It’s so cute and so useful with it’s hidden storage drawer! It brings back so many memories of my childhood jewellery boxes.

16. I Heart Revolution Donut Eyeshadow Palettes

I Heart Revolution Donut Eyeshadow Palettes

Makeup Revolution has some pretty unique and original packaging, just check out this cute doughnut! The only negative is that it really makes me in the mood of a doughnut! Life can be tough sometimes;)

17. Antonym Cosmetics Baked Blush

Antonym Certified Organic Baked Foundation

Antonym Baked Blush is one unique packaging. Who would think a wooden box would have blush inside? Not me, but somehow it works extremely well, so much so that it even looks elegant. Read my full review here.

18. Anna Sui Brightening Face Powder Case

Anna Sui has all the necessary packaging design to feed your vintage soul. Similar to Sulwhasoo, they incorporate retro and art deco themes. What I love most about this one and the previous packaging is how pretty they would look on the shelf. I love pretty makeup and this one ticks every box! Judging from the look, you would expect thing product to be on the pricier side, but surprisingly it’s only $12! Super affordable:)

19. Benefit Skincare B.right! Radiant Skincare

Benefit Skincare B.right! Radiant Skincare

This whole collection has a really natural feel to it. With the lid being a cork and the actual cream pastel green, you just don’t expect it to be skincare! But it is and its a darn good collection!

20. Hot Topic Clueless Totally Buggin’ Eyeshadow Palette

Hot Topic Clueless Totally Buggin' Eyeshadow Palette

Clueless Totally Buggin’ Eyeshadow palette is another one of those makeup products perfect for school! Your teacher will think it’s a regular notebook when meanwhile hidden inside is a whole eyeshadow palette! What’s more, is that it even comes with a fuzzy pen… or more like a cute disguised makeup brush!

Final Thoughts

I can’t count how many times I’ve bought a product just because of the packaging. Surprisingly, most are them are actually really good impressive products, no just from the outside! I hope you’ve enjoyed these products with the cutest makeup packaging. What products have you bought because of the design and packaging and which in this article is your favourite? Share them in the comments below!

Hollie xx

Anastasia Beverly Hills Bare Minerals Barry M Benefit Cosmetics Bobbi Brown Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior ELEMIS Estée Lauder Fenty Beauty First Aid Beauty Giorgi Armani Hourglass Huda Beauty Iconic London Jane Iredale L'Oreal lancome Laura Mercier MAC Makeup Revolution Maybelline Molton Brown Morphe Murad Nars Neutrogena NYX Origins Peter Thomas Roth Pixi Revlon Rimmel Sigma Beauty Smashbox Stila Tarte Cosmetics Too Faced Urban Decay YSL Zoeva

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