What is Baking in Makeup?

What Is Baking In Makeup And Why You Need To Try It!

When you hear the word baking, the first thought that probably pops into your head is delicious muffins or some other baked goods. Well, that’s not the case for any beauty-obsessed person, for us it’s makeup!

Yup, baking is a technique in makeup favoured by many, that helps your makeup stay on for longer and better! Read on to see what baking in makeup is and how to master it.

What is Baking in Makeup?

Baking in makeup is a technique used to set your makeup using your setting powder, it is favoured by many celebrities including Kylie Jenner. The technique was started by the drag community, it gives your makeup a better, longer-lasting, seamless hold that hides all your pores.

It’s a genius technique for those who are desperate to minimize and hide those annoying pores! It also helps to set your makeup so that there will be no creases.

One of the biggest misconceptions is that it takes a long time – wrong, wrong. It’s super easy and super quick. It’s also pretty much foolproof, you can’t really make a mistake with it. The way it’s achieved is by placing loose powder on top of your makeup and letting it ‘bake’ aka set into your skin for about 3-10 minutes before brushing it away with a brush.

What do you need for baking in makeup?

what you need for baking in makeup

Before I tell you the steps of baking, first you need to know what you’ll need. To get the right effect, it’s very important that you use a liquid foundation and concealer so that the loose powder has something to cling to. You will also need a makeup blender or a brush with packed bristles to apply the powder and then a soft fluffy brush to brush the excess powder away after.

How to bake in makeup?

what is baking in makeup

I like to bake in the areas that are most likely to crease and shine, like under my eyes and the T-zone. Baking helps to stop any smudging and movement of your makeup during the day. The most common places to bake are in the T-zone, but if you suffer from oily skin, you can apply it everywhere.

I also love baking my contour. After I’ve applied contour, I dab some setting powder under the cheekbone line. This creates a dramatic contour which in my opinion looks fab! It is also an easy way to clean up the contour if it goes too low which often happens to me.

Step-By-Step Guide for Baking in Makeup

Step 1: Apply your foundation and concealer as you usually do, remember both have to be liquid for the baking to work properly.

Step 2: Apply your setting powder, it can be translucent or coloured but the most important part is that it’s loose. Apply it with a beauty blender or a brush with packed bristles. With baking, you are supposed to apply too much so hey, go wild!

Step 3: Once you’ve applied it, let the powder sit for up to 10 minutes after which you should brush it off with the fluffy brush and voila, your makeup will last you the whole day. If you only need your makeup on for a few hours, you don’t need to use the powder for more than 5 minutes.

My Thoughts

The finished look is beautiful, flawless skin which will not crease or smudge throughout the day. For me, baking in makeup is like the icing on the cake in baking!

Hollie xx


About Hollie

Hi, I’m Hollie, and I’m passionate about everything beauty. Over the last decade and a half, I’ve tested thousands of products to bring you the best of the best! I also love bringing you fun and creative beauty looks. Learn more.

Beauty profile – 35, dry, aging skin, focused on aging well with a healthy glow and natural makeup look ✨

Anastasia Beverly Hills bareMinerals Benefit Cosmetics Bobbi Brown CeraVe Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Dyson e.l.f. Cosmetics ELEMIS Estée Lauder Eucerin Fenty Beauty Fresh Giorgio Armani Hourglass IT Cosmetics L'Oreal Lancome Laura Mercier LORAC MAC Makeup Revolution Maybelline Molton Brown Morphe Nars Natasha Denona Neutrogena NYX Origins Peter Thomas Roth PÜR Cosmetics Revlon Sigma Beauty Smashbox Stila The Ordinary Too Faced Urban Decay YSL


  1. Chrissie Spurgeon says:

    Wow, I have never heard of baking in make-up!

    But it does sound a really good idea to make your make-up last throughout the day. Although I have always been a little way of using loose powder because I have dry skin, am I correct there?

    Having said that. I am very tempted to try out this new (to me) method of applying make-up.

    Thank you so much for your information.

    Chrissie 🙂

    1. If you keep your loose powder on for longer you are actually baking! So you’re halfway there! 

      Thanks for stopping by:)

  2. My daughter helps ladies learn how to apply makeup. She has some translucent setting powder which could be used for baking. When she herself uses the setting powder, she prefers to just use a light dusting of it all over and leave it on, for the purpose of setting her makeup. But the way that baking would be very beneficial is if you use concealer in certain places to highlight those areas (as in your illustration).

  3. I’m going to have to try this next time I do a photo shoot with my friends.  Admittedly, I suck at doing makeup properly on myself and, I’m always shocked when someone compliments me on the shoddy work I did ha!

    My major issue is one that you pointed out in your article, my undereye area.  On top of the white circles under my eyes from wearing sunglasses, it never fails when I wear eyeliner that my left eye always get creased.  I know it’s mostly from scarring from several car accidents that tore my face up pretty badly.

    I switched to liquid liner but, oh-how-I-struggle to apply it correctly!  

    1. Aww that sounds tough. Have you tried moisturising and priming your eye area properly? This usually prevents creasing. Also, try using a beauty blender to blend it in properly, the more you pat, the more it’s blended and the less creasing.

  4. Hi Hollie; baking is a must, However, when applying your make up something that is natural, but can prove disturbing at times; is when you have to be on the outdoors during a hot sunny day, 

    There are times when although you bake, you tend to lose some of your make up due to constant mopping of sweat that kept trickling on your face.


    1. That’s true when you sweat a lot your makeup will come off a little. There isn’t much to do for that except to reapply throughout the day or keep out of the sun!

  5. This is quite interesting, I don’t wear as much makeup as others so I wasn’t as familiar with baking – I knew that it helped the makeup stay on longer but didn’t actually know it helped with pores and creases, this article is very informative. I might even attempt to bake in the future . Thanks for this post

    1. Baking is a really useful trick! 

      Thanks for stopping by:)

  6. lornafraserja says:

    Baking in Makeup, is a term that’s entirely new to me, but from your description, you make me want to try it!

    You explained everything in a really interesting and straightforward way. The steps that you listed were clear and easy to follow. I also loved  the images of the types of foundation and the different brushes that I’ll need to use. I’ll not be making a mistake when I go to the beauty store near me to get the additional items I’ll need. 

    This is a great post. Thanks for letting me know about this new and improved way of applying make up. I’m going to try it soon, and refer it to my friends.

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