rimmel stay matte liquid lipstick review

Rimmel Stay Matte Liquid Lipstick Review

Rimmel has recently brought out a whole new range of matte lipsticks in 15 sensational colours. The colours range from nudes and pinks to funkier shades like blue, grey and black.

Usually, cheaper brands like Rimmel don’t sell colours like blue, black and grey so this is really exciting! I love Rimmel makeup, it’s so affordable and they have some amazing products.

Let’s see if the Rimmel Stay Matte Liquid Lipsticks’ quality is as impressive as the color range!

Disclaimer: This article contains affiliate links. If you purchase using these links, you don’t pay more, I simply earn a small commission!

Rimmel Stay Matte Liquid Lipstick

Rimmel claims the lipsticks last for 12 hours, and are kiss-proof, touch-proof and waterproof. They also claim the lipsticks are totally matte. Those are some impressive claims, let’s find out if they are really capable of all those things!

I’m always a bit wary of matte lipsticks since they are often quite drying on the lips. It’s also quite common for lipsticks to claim they are matte, but they don’t dry down properly.

However, these lipsticks dry totally matte and honestly, they don’t dry out the lips. (I still recommend using a lip primer- it’s always better for your lips.) The lipsticks have a unique mousse texture when applied and they can take a few minutes to dry down properly.

Once they do they are completely matte and they don’t transfer onto anything. They really are kiss-proof, touch-proof and waterproof.

They also last for 12 hours pretty well. I tried one of the shades out for about 11 hours and although by the end it didn’t look intact, it still looked pretty good. After around 9-10 hours it started getting a bit patchy but overall, I have to say I’m very impressed.

rimmel liquid lipstick
L-R: Latte To Go, Moca, Be My Baby, Coral Sass, Blush, Pink Bliss, Rose & Shine, Pink Blink, Heatbeat, Fire Starter, Midnight, Plum This Show, Blue Iris, Pitch Black, Shadow

Rimmel Stay Matte Liquid Lipstick Colours

Rimmel Stay Matte Liquid Lipstick comes in 15 colours ranging from nude to black. I like that there is a big range of colours to choose from. I also love how many of the colours that are not usually found in drugstore makeup are included in this range.

That being said, there are too many pink shades. There are 5 different shades of pink which are all not too different from one another. Perhaps they could have done an orange or another shade of red, as there is only one red.

Below are swatches of the colours. You can see they haven’t had time to properly dry down yet.

rimmel swatches
Left to right: Rose & Shine, Pink Blink, Blush, Pink Bliss, Moca, Be My Baby, Latte To Go, Midnight, Fire Starter, Plum This Show, Heartbeat, Blue Iris, Pitch Black, Shadow.

My favourite colour is probably Be My Baby. It’s a pink/nude colour. On my pale skin, it looks gorgeous and I think it’s one of those colours that suits most skin tones.

My least favourite colour is Latte To Go. When I put it on it sort of looked like I was wearing foundation on my lips. Not a pretty look! I think it will suit darker skin tones. If you have a darker skin tone and you’ve tried Latte To Go I’d love to know if it looked good, please let me know in the comments below:)

The darker colours are also not really my thing simply because I gravitate to the nude and natural colours. However, they look insane! If you like dark and gothic colours I highly recommend these liquid lipsticks:)

The Application

Each liquid lipstick comes in a tube with a wand applicator. The shape of the lid is a triangle which makes it easier to grip when applying the lipstick. Definitely a nice feature. Rimmel also claims that each lipstick delivers a high-intensity colour from just one stroke.

This is where things get a little tricky. When I tried out all the colours it was a bit interesting. About half of the colours were highly pigmented and only needed one stroke with the brush. But the other half looked really patchy after one stroke.

The colours all have different consistencies which is a shame. The ones which only needed one stroke felt much thicker on the lips than the other ones.

The ones which looked great after one stroke are Blush, Pink Blink, Pink Bliss, Rose & Shine, Fire Starter, Be My Baby, Moca and Heartbeat. These are all pinkish colours. All the other colours did not apply as nicely with just one coat.

rimmel stay matte liquid lipstick

I read quite a few comments from people who were disappointed with the patchiness and how these products are not worth your money. I don’t really agree. Firstly, for what you’re paying these are awesome lipsticks!

Secondly, I think there is always a way around it. Whilst it’s true that the remaining colours didn’t apply nicely with one stroke I tried something different. I applied one stroke, waited for it to dry and then applied a second coat. Guess what, all the colours looked beautiful and really intense.

One trick to remember when applying lipstick is DO NOT smack your lips together before they are dry. All this does is increase the patchiness and discolouration. If you follow my method all the colours will look dazzling:)

One thing that I don’t love about these lipsticks is the smell. They have a slight burnt and smokey smell to them. However, I don’t think this takes away too much from the liquid lipsticks because when wearing it doesn’t taste like that.

Another important factor that I love about them is how lightweight they are to wear. You barely notice you’re wearing anything!

My Thoughts

Overall, I think the Rimmel Stay Matte Liquid Lipsticks are really good lipsticks. The colour selection is beautiful and the lipsticks are very high quality for the little that you pay.

They last for around 12 hours when worn and they don’t transfer. Each stroke of the lipstick uses only a small amount of product so each tube goes a really long way. So yes, I think these lipsticks are worth investing in and you definitely will get your money’s worth.

I hope you have enjoyed this Rimmel Stay Matte Liquid Lipstick review. Please leave any thoughts or questions in the comments below.

Rimmel Stay Matte Liquid Lipstick can be bought from Look Fantastic

Hollie xx


About Hollie

Hi, I’m Hollie, and I’m passionate about everything beauty. Over the last decade and a half, I’ve tested thousands of products to bring you the best of the best! I also love bringing you fun and creative beauty looks. Learn more.

Beauty profile – 35, dry, aging skin, focused on aging well with a healthy glow and natural makeup look ✨

Anastasia Beverly Hills bareMinerals Benefit Cosmetics Bobbi Brown CeraVe Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Dyson e.l.f. Cosmetics ELEMIS Estée Lauder Eucerin Fenty Beauty Fresh Giorgio Armani Hourglass IT Cosmetics L'Oreal Lancome Laura Mercier LORAC MAC Makeup Revolution Maybelline Molton Brown Morphe Nars Natasha Denona Neutrogena NYX Origins Peter Thomas Roth PÜR Cosmetics Revlon Sigma Beauty Smashbox Stila The Ordinary Too Faced Urban Decay YSL


  1. angelce903 says:

    OMG a post about make up… my fave! I really enjoy new lipsticks as my lips are the part of my face that I prefer 😉
    I tried make up from Rimmel in the past when I came in holidays in London and I wasn’t disappointed. I don’t think that quality should be equal to expensive prices… but this might only be my opinion. I am eager to try the new Rimmel lipsticks and I hope, after your review, that I will definitely adopt them! Peace.

    1. My fav too;) The quality is unbelievable for cheap makeup. If you’re a lipstick fan I’m sure you’ll love these!

  2. Katie Gardner says:

    Hi Hollie,

    I love this article on Rimmel’s matte lipsticks. I’m defo a fan of the Rimmel line … it’s so cheap, yet it’s pretty decent stuff. I typically don’t wear a matte lipstick because I have rather plump lips and it always makes my lips look dry but after reading this review and getting that awesome coupon code, I’m definitely going to try one. I love how you’ve got all the colours displayed … it made it really nice to see them in ‘real life’. Thanks again Hollie! Cheers, Katie

    1. You won’t regret these lipsticks:) You could always put a clear gloss on top if you find your lips look dry, but honestly, I don’t think you’ll need to! 

      Hollie xx

  3. I try many new brands of matte liquid lipsticks frequently when they come in to market. I was certainly satisfied with the no of shades in colors and also quality of Rimmel Stay Matte Liquid Lipsticks. But what pleased me most was the time lapse it took to get dried quickly and look pretty normal to my lips. To be frank I have tried only the lighter shades not the dark ones. If your complexion is grey or light dark I would certainly recommend to try rimmel stay matte liquid lipsticks brand once.

    1. Thanks for stopping by:)

  4. Hi Hollie,Awesome article. I really enjoyed the reading!I used to put lipstick on my lips, but lately, I got allergic. And as soon as I was placing lipstick, they start to swelling. I’ve tried many of them, but nothing worked for me. I went to the doctor, and he said that it’s something to do with my skin and not with the lipstick. So now I gave up on them:) But my daughter loves makeup, and she will be pleased to read this article. I’ve bookmarked it so I can show it to her later on.Thank you for this excellent post!

    1. Aww that’s tough. I hope your skin gets better!

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