Does the Tarte Shape Tape Full Coverage Concealer Live Up To Its Hype?

When you hear of Tarte Cosmetics, chances are the first product that comes to mind is their concealer. Tarte Shape Tape Concealer is America’s number 1 best-selling concealer and it’s pretty popular here in the UK.

Let’s find out if the Tarte Shape Tape Concealer really lives up to its claims and if it deserves all the attention it gets!

What is the Tarte Cosmetics Shape Tape Full Coverage Concealer

Main Ingredients:mango butter, licorice root and shea butter
Scent:Not fragrance-free
Cruelty-Free & Vegan:Yes
Price:$31 / £27 for 0.33 fl oz
$14 / £12 for 0.03 fl oz

Using the Tarte Concealer

The most important feature of a concealer is the coverage and durability. I have really bad dark circles under my eyes, worse than most people. (Although I’m sure I’m not alone in saying that!) So a concealer that covers everything without drying the skin out or creasing is a must!

My under eyes are all colours of the rainbow and on top of that, I often get breakouts. I may be in my 30s, but for some odd reason, my skin hasn’t got the memo that I’m no longer a teen!

tarte shape tape concealer

Applying the concealer couldn’t be easier. It comes with an extra-large doe foot applicator. I guess an oversized applicator is more straightforward to apply with, I never really thought about it before.

After applying the concealer in a triangular shape under my eye, I took my damp beauty blender and softly dabbed it out. This concealer covers everything! With the Tarte Shape Tape Concealer, you don’t need to worry about coverage.

A common occurrence with full-coverage concealers is that they tend to be very thick in texture and often hard to blend properly, but that’s not the case here.

Whilst the texture is slightly thicker than a lightweight concealer, like the Revolution Illuminating Concealer, it isn’t too thick to blend. It actually blends easily and smoothly, it literally melts into the skin.

When it comes to creasing, there is some of it with the Tarte Shape Tape. Especially, for dry under-eye areas, so while the application is lovely, be aware of the creasing.


The Tarte Shape Tape Concealer has a lovely matte finish. It stays matte throughout the day without any finishing powder top-ups.

The concealer can also be doubled up as a highlighter or contour. Simply use a shade or 2 lighter or darker respectively. It works really well, however, for the price of the concealer, I prefer to use it exclusively as a concealer.

Shape Tape Shades

Tarte Shape Tape Concealer comes in 29 shades ranging from very light to dark brown. I don’t really know how their dark colours fare, but I can tell you that their range of fair colours is really impressive.

All the shades come in cool, warm and neutral undertones so that they match all skin colours and tones.

If you are unsure what undertone your skin is, an easy way to see is to look at the veins on the back of your hands. If they are blue, you are cool-toned, if they are green, you are warm-toned and if you can see both colours you are neutral-toned.

Tarte Cosmetics has a useful chart online to help you choose the correct concealer shade.

Tarte Shape Tape Concealer
Image: Tarte Cosmetics


Tarte prides itself on using ingredients that are good for you. Their motto is that beauty should be healthy and that’s exactly what they’ve done.

The Tarte concealer is free of any parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten and it is vegan. Basically, they’ve taken all the bad chemicals out and instead replaced them with healthier stuff! One negative though is that it’s not fragrance-free.

The main ingredients are:

  • Shea butter: known for softening and moisturising the skin as well as having anti-inflammatory properties.
  • Mango seed butter: helps to decrease lines and wrinkles and increases nourishment for the skin.
  • Licorice roots: helps colour-correct your skin, if you have any hyperpigmentation or dark circles under the eyes, this is the magic ingredient.

Is the Tarte Shape Tape Concealer for You?

You’ll know you need this concealer if the list below applies to you

  • You’re fed up with dark circles peeking through your concealer
  • You want a concealer that has a matte finish
  • Healthy ingredients are a priority for you

Pros and Cons


  • Impressive coverage
  • Longlasting
  • Easy to apply
  • Large applicator
  • Good shade range


  • Prone to creasing
  • Not fragrance-free

My Thoughts

While I enjoyed using the Tarte Shape Tape Concealer, it’s not the best concealer out there, especially for aging and dry skin types.

Tarte must have realised that there are better concealers on the market because they recently brought out the Tarte Shape Tape Ultra Creamy Concealer, designed specifically for aging and dry skin types.

Aside from the creasing, and the fragrance, it’s also on the pricey side. Is it worth it? I’m not sure, it’s undoubtedly overhyped! It’s not the worst concealer, but there are definitely better concealers, especially for mature skin. I’ve put together some of the best concealers for mature skin here.

Hollie xx


About Hollie

Hi, I’m Hollie, and I’m passionate about everything beauty. Over the last decade and a half, I’ve tested thousands of products to bring you the best of the best! I also love bringing you fun and creative beauty looks. Learn more.

Beauty profile – 35, dry, aging skin, focused on aging well with a healthy glow and natural makeup look ✨

Anastasia Beverly Hills bareMinerals Benefit Cosmetics Bobbi Brown CeraVe Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Dyson e.l.f. Cosmetics ELEMIS Estée Lauder Eucerin Fenty Beauty Fresh Giorgio Armani Hourglass IT Cosmetics L'Oreal Lancome Laura Mercier LORAC MAC Makeup Revolution Maybelline Molton Brown Morphe Nars Natasha Denona Neutrogena NYX Origins Peter Thomas Roth PÜR Cosmetics Revlon Sigma Beauty Smashbox Stila The Ordinary Too Faced Urban Decay YSL


  1. Happier At Home says:

    What a fun blog you have!  Speaking of concealers, I never even knew what I was missing until about a year ago.  What a transformation it makes in my daily routine!  I love it when I find a good concealer that is lightweight and does the job!  I’m going to have to check this one out.  Thanks for researching and writing about it!  Cheerio!

    1. Aw thanks, dear! I do have a lot of fun blogging:) 

      Thanks for stopping by

  2. l am not very heavy on make-ups but anything that will cover age-spots on my will and last for the whole day is a go-to for me. The description of this Tarte Shape Fade Concealer seems to meet all the standards. However, spending too much on fade concealer is not a high priority right so l will keep it on my wish list for now and also look for some samples.

    1. I get that, it is very expensive for a concealer. How about checking out The Best Drugstore Concealers here.

  3. Love Yourself says:

    I am always on the hunt for THE concealer. I am yet to find it, but hopefully I have now.  I have tried so many, and despite always dabbing some of the tester on the top of my hand, it just never applies the same on my face once I have bought it.

    I love the fact that Tarte something to apply the make with – usually I am rubbing it in with my fingers – and I come out looking like the Joker – (move over Joaquin Phoenix).  

    I too have dark circles under my eyes and I have great difficulty in hiding it, so Tarte sounds ideal.  I am 48, and of course after 48 years of laugher, those lines have certainly made themselves ‘at home’ around my eyes.  

    I quite like the fact that the concealer has a fragrance.  

    Tarte sounds like a great product and i will certainly be trying it out.  How do I order one?

    1. This may well be THE one! It is for so many of us!

      I have linked above where you can buy it from.

      Thanks for stopping by:)

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