Vegan beauty is more than just stereotypes and hype. It’s a sublime beauty lifestyle and in recent years it has been flooding the beauty industry.
Why vegan? Well if you can save animals and the planet, and often get better skincare for yourself, so why not! Unlike a decade ago, vegan beauty is more widespread and available now and there is much more awareness about veganism in general.
There are loads of brands out there that are actually vegan. But in this article, I’d like to share with you some of the best vegan makeup brands that are still on the rise to claiming global titles and honestly, I think these brands will get there. I’ve put together here the best new vegan makeup brands!
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Not only is Aether Beauty vegan but it’s also environmentally friendly. When you purchase from Āether Beauty, a portion of sales goes to environmental charities. That’s one way Aether Beauty wants to let you know how serious they are at being environmentally sustainable.
Aether Beauty is a fairly new company, launched in 2018. What they’re best known for is their crystal charged palettes and eyeshadows that double as skincare.
Their Rose Quartz Crystal Gemstone Palette is their best selling palette. Containing organic coconut oil, organic shea butter, and organic rosehip oil you will be guaranteed radiant-looking glowing skin.
An Aether Beauty palette isn’t complete if it doesn’t have crystals. The palette also contains Rose Quartz powder that helps to reduce the appearance of fine lines, wrinkles and redness while illuminating the skin with its light-reflective crystals.
Aether Beauty only launches products when they fit the vegan title to a T. So while waiting for exciting new releases, enjoy their quality products that will turn into obsessions!
Antonym Cosmetics are the pioneers of what they call ‘Gentle Face Fashion’. It’s a philosophy of kind ingredients with a strong performance. They’re a vegan makeup brand known for their beautiful wooden packaging, and high-performance baked powders. (Check out my review on the baked foundation!)
Function and form have both been ticked off by Antonym. Their products are not only vegan but their formulas and pigment are top quality! All without compromising on the environment, and your skin’s safety.
One of their bestsellers is their Baked Highlighter Endless Summer. It adds a beautiful pink champagne glow to your makeup look. The pigments are never overdone and the textures are ultra silky. There’s isn’t a lot of baked makeup available that is also vegan so go and check out their stuff!
Longing to bring back the simple glamour of her Grandmother’s beauty routine, designer and cosmetics historian Gabriela Hernandez started Bésame Cosmetics.
It’s a makeup brand that looks like a cosmetics museum! With their red and gold packaging, it screams vintage! However, there is nothing vintage about their formulas. All their products are completely vegan and adhere to modern environmental beauty standards.
They’re known for their regal red and gold aesthetics, and 40s style promotions. More important to mention is that their actual products are just as wonderful as their packaging.
To really feel what Besame is all about, try their Blood Red Lipstick – 1922. It’s one of the most coveted reds ever! Inspired by the beauty risks taken by women in their 20s, Blood Red is a deep, soulful red that flatters any skin tone. Not to mention the beautiful case, it also offers a formula enriched with squalane, aloe, and vitamin E for a moisturising semi-matte finish.
If you’ve ever tried out Jane Iredale products, then you’re probably familiar with the sprig of lavender you get with each shipment.
The founder loved clipping sprigs of lavender, and when the company was just starting out, she clipped them from her very own garden. 25 years later, it’s not just a symbol of love from her garden, she’s also spreading love to the environment and improving the lives of women, girls and animals, through Jane Iredale.
Their products are PETA-approved vegan and cruelty-free. They also create products that are safe for women affected by cancer.
The Glow Time Full Coverage Mineral BB Cream is one of their best-selling products of all time with loads of bonuses! It is broad-spectrum SPF 25 or SPF 17, water-resistant, and improves the skin’s complexion.
It’s also non-comedogenic, dermatologist and allergy-tested, and reef safe. It’s also recommended by The Skin Cancer Foundation as an effective broad-spectrum sunscreen. Lastly, it’s a 100% colour match guarantee! That’s a LOT. And this ain’t no sweet talk!
Black Radiance is a vegan brand that deserves a lot of sales and support! Its sister company is Wet n Wild, and if you love them, you’ll love Black Radiance too.
Not only do they want to uplift the environment, but also the lives of women of colour. It achieves this through a wide selection of vegan products and fun shades in makeup, and extremely effective skincare solutions Like their Pour It On! and Butter Melt lines.
To start your sail towards the brand, you can try out their Clean It Up! Water To Foam Cleanser. It’s a water-based cleanser that revitalizes your skin for a youthful reboot. Their amazing cleanser removes impurities and detoxifies your skin using Citric Acid, Cucumber extracts, and Chamomile extracts!
Whatever stereotype existed of vegan beauty has been debunked by Concrete Minerals. They offer a line of bold and colourful products at no expense to the environment and your skin.
They’re funky and fun! Their duo-chrome loose powder eyeshadow highlighters are a must to experience! 45 silky-soft and super-pigmented, vegan mineral eyeshadows for you to experiment with. Nothing says loud and proud better like Concrete Minerals!
I said this article was about lesser-known brands, but I did make one exception- Summer Fridays! Summer Fridays are one of those Instagram-worthy beauty brands and chances are if you’re on Instagram, you’ve seen this brand! Picture a bunch of metal paint tube style packaging and pastel colours, and you know it to be a brand for social media.
But that’s not all the quirks this brand can boast about. They want you to make your skin look and feel relaxed.
Summer Fridays are a cult vegan brand you don’t want to miss out on. Especially their bestselling Jet Lag Mask. Their Jet Lag Mask is the weekend reboot your skin needs. Formulated with only the safest ingredients, you can only gain from it!
A luxury vegan brand is what they are. Farsali is all about lux skincare that wants to ease the gap between your skin without makeup, and your skin with makeup.
They offer skincare that truly improves your skin dramatically so that you only need a natural layer of cosmetics. No crazy full-coverage gimmicks.
There bestselling Radiating Rose Gold Elixir is a fast-absorbing, light-weight beauty oil infused with Rosehip Seed Oil, rare Safflower extracts, pure botanicals, and 24K Gold! 24K Gold is a natural mineral used that helps the skin look radiant and gives it a natural glow. Kinda like skincare with highlighter benefits!
The non-toxic brand Pacifica Beauty has also been around since the 90s. They were vegan even before vegan was a thing. They were even unicorns before unicorns and rainbows were a big aesthetic hit in the beauty industry.
From essential oils, organic ingredients, to super-charged crystals, Pacifica wants you to be guilt-free beautiful.
Interestingly, aside from their affordable cosmetics, they also offer a recycling program. You can start by letting them know what products you are recycling, and if it’s all good, they’ll take it from there at no cost to you!
They have so many products to offer but if we’re talking about bestsellers, you’ll want to try their Sea & C Bright Luminizing Face Lotion. It’s a lightweight and non-greasy lotion that is loaded with bioactive blends of vitamin C and sea plants. Their powerhouse formula is designed to help maintain the skin’s youthful glow and healthiest appearance.
There are so many of these brands’ products that I want to try! Vegan beauty is honestly a game-changer and I hope you’ve learnt a bit more about some of the best vegan makeup brands that are available!
Since all the bad chemicals and toxic ingredients are shooed away, the only hard decision is… if my skin wants crystal or plants?!
Have you tried any of these vegan makeup and skincare brands? Let me know in the comments below!
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Anastasia Beverly Hills Bare Minerals Barry M Benefit Cosmetics Bobbi Brown Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Drunk Elephant ELEMIS Estée Lauder Fenty Beauty First Aid Beauty Fresh Giorgi Armani Hourglass Huda Beauty Jane Iredale L'Oreal lancome La Roche-Posay Laura Mercier MAC Makeup Revolution Maybelline Milani Molton Brown Morphe Murad Nars Neutrogena NYX Origins Peter Thomas Roth Revlon Sigma Beauty Smashbox Stila Tarte Cosmetics Too Faced Urban Decay YSL