Huda Beauty’s New Skin Care Brand Wishful Has Launched! Yo Glow Enzyme Scrub Review

With makeup solidly under her belt, Huda Kattan takes the beauty world by storm once again with her own brand new skincare line, Wishful! In her makeup-free and clear skin campaign for her skincare brand, she announced her first-ever product for Wishful – the Yo Glow Enzyme Scrub

Huda has always been open to sharing her struggles and concerns with her skin through her blog. Her journey to skincare throughout the years really inspired the birth of Wishful. With all her knowledge, getting to talk to industry experts and having access to the best labs, it was only fitting for her to come up with skincare that will address the struggles she’s faced her whole life. 

In an exclusive video on Youtube, Huda excitedly introduced Wishful and the Yo Glow Enzyme Scrub and explained her thought process with the campaign, the name, and how empowering it was for her to launch her own skincare line.

With all the buzz and excitement around Huda Beauty’s skincare launch, I knew I had to get my hand on one of these. I had to find out if Wishful and the scrub are really worth all the hype! Now, let’s get to the bottom of how Wishful and the Yo Glow Enzyme Scrub fare! 

The Yo Glow Enzyme Scrub

The Yo Glow Enzyme Scrub was made by the “best skincare lab in Korea” as Huda introduced her “third baby” in a beautiful yellow tube. She even claims that she uses it all over her body because it is so gentle and satisfying.

This scrub claims to be “amazing to even out the skin tone, retexturizing and brightening the skin and, of course, giving you that glow”. It’s filled with ingredients that are supposed to shed dead skin cells as well as leave your face with a radiant glow.

Yo Glow AHA & BHA Facial Enzyme Scrub

Since being a longtime reader of Huda Beauty, I was excited for its launch last week, I was one of the many that waited until I could get my hands-on the Yo Glow Enzyme Scrub. (I have some nice friends in the US!) I did notice that initially the full list of ingredients was not disclosed, in fact, it seems I’m not alone in that. Others also noticed that the entire list only went up after the product sold out. A tad interesting IMO…

Nonetheless, here are the notable ingredients on the Yo Glow Enzyme Scrub:

  • Pineapple Fruit Extract – Huda explains that Pineapple Fruit Extract has bromelain enzymes which have helped her skin with inflammation in the past, so she wanted to include this powerful enzyme. Plus it helps with gentle exfoliation and reducing dark spots. 
  • Papaya Fruit Extract – this contains enzyme papain that is really good to clear the skin as well as giving a natural exfoliation.
  • Alpha-Hydroxy Acids (AHAs), namely Citric, Lactic, Malic, and Tartaric – these are acids that help with dissolving dead skin cells and reveals a more healthier skin tone.
  • Beta-Hydroxy Acids (BHAs) such as Salicylic acid – since this is oil-soluble, it penetrates deeper into the skin and helps remove the ‘glue’ holding together sebum and dead skin cells that block pores.
  • Cellulose – a gentle physical exfoliation that is an organic plant compound that leaves your skin softer and smoother

With the other ingredients, there are a few questionable ingredients such as Alcohol, Rose Flower Extract, Orange Fruit Extract, Lemon Fruit Extract and fragrance/ perfume, which I will get into more. The rose and citrus extracts are possible irritants to the skin. There’s also alcohol listed on the ingredients, even though there are alcohols that are good for the skin, just be aware!

The Yo Glow Enzyme Scrub is marketed as an ‘exfoliating scrub’, this scrub is essentially a peeling scrub. It offers both physical and chemical exfoliants. This product is definitely less like a scrub and more like peeling a scrub.

Let’s go in-depth with the ingredients and claims of this scrub:

For physical exfoliation, you would think of physical elements like grains and ground-up nuts. With this scrub, it uses cellulose as its physical exfoliant instead, which works with friction against the skin. As you massage this scrub on your face, there will be clumps of cellulose and peeling gels enzyme that will ball up together and exfoliate your skin.

In Huda’s video, she says that ‘dead skin cells’ are shredded by this scrub. This isn’t wholly true though. There may be some dead skin cells in those tiny balls but as I already mentioned, this is more of the cellulose product interacting with the oils in your skin that makes these clumps.

For AHAs and BHAs, these are powerful exfoliating ingredients that really help with shedding dead skin cells. In this case, I do think AHAs and BHAs are better in toner or serum forms because AHAs and BHAs work better when they are left on the skin for some time. Since this is a wash-up scrub, it does take away the benefits of these acids because they aren’t able to sit on the skin for a long time.

Check out some other skincare articles here to get your perfect skincare routine!

Using the Yo Glow Enzyme Scrub 

In quite a large tube, the Yo Glow Enzyme Scrub is in a beautiful pastel yellow tub with the brand name written in holographic. The product itself is a white, almost-liquidy texture with super minimal grit in it. 

Yo Glow Enzyme Scrub 

Use the scrub on dry skin because as Huda explains when this scrub is applied on a wet face, the exfoliation won’t be as intense as it is supposed to be. 

As I applied it, I noticed right away that it has quite a strong scent. It isn’t necessarily bad, it really is just a noticeable scent that smells almost citrusy. That’s why I mentioned the fragrance ingredient on this. Huda did mention that there is less than 0.2% fragrance in this product, but my experience says otherwise. 

The scrub goes on nicely and once rubbed in, it instantly produces the cellulose balls. I honestly find the tiny clumps very satisfying as I scrub it on. It is also very gentle on the skin, which adds to its charm.  

Once I felt that my face was thoroughly exfoliated, I washed it off with water, it rinsed off pretty nicely. It doesn’t leave those white clumps on the face. I find that it leaves my skin quite tight and mattified instead of the glow that this scrub claims to give. 

Although it does what it’s supposed to, I do find it very gimmicky and quite average. It does leave the face quite soft which is great. However, everything else is pretty average. Overall, the cellulose scrub is the most alluring point and I do enjoy visually seeing the “dead skin cells” being scrubbed off of my face. 

Of course, more improvements and changes can happen with consistent use. I will continue using this scrub to see what wonders it may do since this is just based on a few days of using it. 

My Thoughts

It’s always exciting for us beauty enthusiasts as we anticipate new makeup and skincare launches. With all the hype and buzz for Huda’s Beauty Wishful range, I am a little underwhelmed and the marketing seems a little bit gimmicky and exaggerated.

It is crucial to really be in-depth when it comes to products and break down what ingredients they really have. Ingredients are especially important to those who have sensitive skin or if you have any allergies. Read up on what exfoliating really does and when you should do it.

Nonetheless, this is just the beginning of Wishful, and I’m sure they have so much more to deliver in the upcoming months!

I’ve put together the best exfoliators for oily skin and the best exfoliators for dry skin. These products are worth all the hype they can get so check them out!

What are your thoughts on the Wishful launch? Are you impressed with the Yo Glow Enzyme Scrub or nay?

Yo Glow Enzyme Scrub can be bought from Sephora

Check out some of Huda’s fabulous makeup here!

Hollie xx

Anastasia Beverly Hills Benefit Cosmetics Bobbi Brown CeraVe Chantecaille Charlotte Tilbury Clarins ColourPop Dermalogica Dior Dyson ELEMIS Elf Cosmetics Estée Lauder Fenty Beauty First Aid Beauty Fresh Hourglass Huda Beauty Jane Iredale L'Oreal lancome La Roche-Posay Laura Mercier LORAC MAC Makeup Revolution Maybelline Molton Brown Morphe Nars Natasha Denona Neutrogena NYX Origins Peter Thomas Roth Revlon Sigma Beauty Smashbox Stila Tarte Cosmetics The Ordinary Too Faced Urban Decay YSL


  1. Greetings from another nice friend in the US!  You really provided a thorough review on this product.  I really appreciated that your review provided personal insights ansy d was an honest reflection of your experience with the product.  As a man, I would be willing to try it out, even with the citrus fragrance.  If I did not like how it smelled, I could always give it to my wife or daughter.  This leads to my question about using the product… is this something that a lot of men use also, and at what age is this also good for young women to use?  Thank you for an honest and reflective review!

    1. I don’t see any harm in men using this scrub, I think any gender and age can benefit from it!

  2. I have very sensitive skin and have struggled all my life with being able to find beauty products that my skin is happy with, I was introduced to Huda at a pamper party by a friend and I can tell you that because of past reactions I was hesitant, but I tried it anyway, but on the least conspicuous place i could think of so that if i had to flare up at least I woudl know if I was able to use it on my face.  Not to get fully into the whole story but all I can tell you is that I have never looked back, and the launch of this product is already in my wishlist.  

    1. Huda has some awesome products! I’m glad they work for you!

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