Find Your Foundation Colour Online

5 Tips To Help You Find Your Foundation Colour Online

posted in: Makeup | 4

Finding the right foundation is always a challenge, and most people end up wearing the wrong colour. With the millions of different brands, colours and finishes it can all get a little confusing. Before you get downtrodden, there are ways simple ways to fix that. Here are 5 tips that will help you find your foundation colour online. Follow these tips and you’ll have a breeze finding your perfect foundation:)


1. Know what you want

Before you even begin your online search, know what you want. You have to decide if you want a liquid or powder foundation, matte or shine finish, and how much coverage. These factors are all personal and depend on your skin type. Generally speaking, if you have very oily skin, you should go for a powder foundation with a matte finish, and if you have dry skin you should go for a liquid foundation with a shine. The coverage depends entirely on you preferences and the condition of your skin. Personally, I have combination skin with large pores so I like to wear a liquid matte foundation in medium coverage. I like medium coverage because I wear it daily and I don’t like to looked ‘caked’! My favourite foundation is Lancome Teint Idole- you can read my full review here.


2. Know your undertones

getting the right undertones

One of the most important steps to find your foundation colour online and in a shop, is knowing your undertones. Without knowing your right undertones, forget ever getting the right foundation. Now don’t get put off, figuring out your undertone colour is super easy. There are 3 types of undertones, warm, cold and neutral. To see what undertones you have look at the back of your wrist at the veins there. If the veins are blue it means you have cool undertones, if they are green it means you have warm undertones and if you aren’t sure then you probably have neutral!


3. Read reviews online and watch youtube reviews

Reviews are priceless in helping understand a product. Obviously every review is pretty subjective, but if you read or watch a couple reviews on the same product you will get a feel for the product in no time.

4. Use to help you

I recently discovered this website recently and I think it’s really clever. The way it works is that it asks you a couple of questions about yourself and a few of the previous foundations you’ve previously used. Based on these facts it finds similar products that are similar and match your criteria. I’m still testing it out so I’m not sure how accurate its findings are, but its definitely a very useful tool which can help a lot!


5. If you’re not sure on a shade go 1 or 2 lighter

Now that you have a general idea of what type of foundation you want and you know your undertones, its time to choose the shade. This is definitely very tricky to get right online. My advice is that if you’re not sure go a shade or 2 lighter. The reason for this is that even if the foundation is too light on you, you can always add bronzer and contour to even out the tone.


That’s it for my tips on how to find your foundation colour online. I hope these help you because they’ve made a massive difference in my own experiences of makeup shopping online. These are just my favourite tips but if you have any other tips or tricks that work well for you, I’d love to hear:) Do let me know in the comments below:))


Hollie xx


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4 Responses

  1. Amy

    I have never bought foundation online and your post has addressed the reasons why. I never thought I would be able to get the right color but maybe I can!
    I really liked the info about undertones – I didn’t know that you could check this so easily. It’s also great advice to go a shade or 2 lighter if you’re not sure. Since I have very pale skin, I often end up with a shade that’s too dark or orangey – even when I can look at it in the store.
    Thanks for the awesome post!

    • Hollie

      Thanks for stopping by:)

      I can relate to the too dark thing- I’m also really pale and there’s only a few brands that actually have a colour light enough for me.

      Have a lovely day!

  2. Michelle

    Hey Hollie, I’m glad I found this post! 

    Like you, I also have a difficult time finding the right shade for my very fair skin. Even BB or CC cream is sometimes too dark for me. could you suggest a brand that would be best for someone who is looking for a light liquid foundation with cool undertones in a shiny finish?

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